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Digitization and social media workshops to promote the development of women's businesses (05/09/2020)

| They are free online training to analyze the potential for digital transformation of their businesses and give visibility to their companies through three modules | The Local Development Department of the Mazarrón City Council, together with the founders of the 'Extraordinarias' project; the cibervoluntarios foundation and zona from facebook, participates in the organization of a series of digitization workshops and social networks to promote the development of businesses of the women of Mazarrón, being recipients of the same as entrepreneurs, working women or unemployed. In this way, the sessions, lasting an hour and a half each and which may be attended by 12 to 18 women, will be free and of online training to be able to analyze the digital transformation potential of their businesses through three modules and / or levels (the The same group of women can do the entire itinerary or select the one you need): 1.

Basic level: for women who do not use or have contact with social networks or digital tools in their daily lives.

This module will serve to learn how to create 'Business' on Facebook and Instagram, create valuable and attractive content for clients (stories and lives), learn about free tools and choose the best format or frame. 2.

Intermediate level: women are advised who use some social networks or tools, but do not handle them well.

In this way, the most relevant subjects that will be covered will be the development of ads on Facebook and Intsagram, how to plan the publications and make your content more impactful, how to manage your ad and know its performance, or how to segment the ads into audience types and types of segmentation.

As well as the definition of the place, format and budget. 3.

Advanced level: aimed at those women who already use social networks and other digital tools in their businesses and can benefit from more advanced content.

In this way, the training will be based on teaching how to test your campaigns to see what works through surveys, the use of the page and insights manager and the types of marketing tools according to your objectives. The mayor responsible for the area, Plácida Gómez, explained that this project "was born with the aim of training a thousand women entrepreneurs in rural areas throughout Spain with virtual methodology in digital transformation, which we extend here to any woman in the municipality." In the same way, he stressed that "our objective is to seek alliances to facilitate and enrich entrepreneurship, especially in rural areas, and thereby enhance and give visibility, at a global level, to those active businesses of women that are generating value and local economy ". Registrations must be made before October 1 and to sign up, as well as request more information, you can send an email with the data of the interested party through the email adl@mazarron.es or by phone 968 591542.

Source: Ayuntamiento de Mazarrón

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