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The Institute of Tourism presented this week the new tourist intelligence system of the Region, 'Motriz', travel agencies, businessmen, Mazarrón hotels and representatives of its City Council.

This training initiative, which will be carried out in several destinations (San Javier, Lorca, Águilas and Murcia) served to raise awareness of all the possibilities offered by this new tool in the framework of the digital transformation of the sector.

The system, completely free and customizable, is able to obtain data and updated information on trends, key players, distribution channels, events and changes that occur on a daily basis, enabling destinations and companies to anticipate the needs of visitors .

Source: CARM